Engage Your Target Audience With Video and Improve Conversion Rates.
Business decision makers are continually turning to the web to search for solutions to their business problems.
Video engages your target audience in a way that photos and text alone can’t. Video in your marketing can bring faces, voices, personality and the culture of your organisation to your target audience, while also demonstrating your credibility.
It also offers Search Engine Optimisation (SEO) benefits to your website and is proven to attract incremental, relevant traffic that most importantly drives increased conversion rates.
Thanks to affordable access to the relevant technology, video has become a tool that can deliver engaging and effective productions for all sizes of companies.
There are many applications of video to support your marketing communications to help you to engage your audience and grow your business.
Here are just a few examples:
- Product or Service Presentations & Demonstrations
Demonstrate your products or service and show your prospects how it can benefit their business using relevant business scenario examples. Engage your prospects with relevant examples that relate to their pain points and interests.
- Customer Case studies, Success Stories and Testimonials
Ask your customer advocates to explain on video how using your products or services solved business problems or improved their business performance. Enable your prospects to identify with the real life examples.
- Introduce Your Staff
This approach can articulate your dedication, passion and commitment to customer satisfaction. It can also create a greater connection with your target market by showing them the faces and personalities of your employees.
- Corporate Overviews and Guided Tours
Depending on the nature of your organisation, you could bring some life to your “About Us” page by offering a tour of your office and its operations.
- Customer Surveys
Add a personal touch to your request to ask your customers to take part in a survey. It could be a personal request by a senior executive and this helps to assure customers that their feedback matters.
- Mobile Video
Adding mobility to video offers many new uses and formats. This is typically a short burst video that meets a specific need at a specific time or location.