Supported by an industry leading closed-loop email marketing platform that is fully integrated within our digital marketing platform, we implement HTML email and e-newsletter campaigns to your target audiences with enterprise class deliverability.
We offer powerful tracking facilities enabling effective sales follow up calls to be made based on research activity or page visits on your website as well as direct responses.
Email marketing is still a highly effective opportunity to maintain direct communications with your prospects and customers. For example, an extension to your content marketing strategy, could be to maintain a regular e-newsletter by curating content from blogging articles, other news and events and encouraging social sharing.
An email campaign would generally position your value proposition to your target audience and incorporate a call to action for the recipient, for example to download relevant collateral, or to register for a webinar.
Our email delivery service provides:
- Template design to best practice HTML design
- Value proposition development
- Content development
- Secure delivery platform
- Detailed reporting on opens, click throughs and bounce backs
- Supports unsubscribes and suppression lists
- A/B testing – for testing different subject headings
- Supports personalisation if required
- HTML or text only emails
- Full Spam testing (via most client and server spam filters)
- HTML design tested in most of the common email clients (including hosted and mobile clients)
- Integration to CRM system (optional)
- Resends to non-openers
- Click through reports
- Includes execution to up to 5000 email subscribers as standard