Many industry observers recognise that in recent years there has been a fundamental shift in how buyers research and buy products and services.
Buyers are now firmly in the driving seat with instant access to a vast array of web content from a myriad of sources such as online communities, review sites, company websites, expert blogs and social networks.
Buyers are not contacting suppliers until they are most of the way through their purchase process.
This presents a huge challenge for technology and professional services companies as they look to realign their sales and marketing efforts to respond to this rapidly changing environment.
Developing content that supports buyers through each stage of the buying cycle is crucial to developing a highly effective competitive digital marketing strategy.
We develop content in many different formats to suit the needs of your buyers. This includes a complete project delivery service for:
- Website Content Management
- Live and On-Demand Webinars
- Website blogging content
- Press releases
- Customer case studies
- Video production
- eBooks & White Papers
- FAQ Lists
- Powerpoint Presentations
- Corporate Brochures
- Product Datasheets