We review ‘who you are’ and ‘what you do’ and assess your options to create a sales, marketing and channel strategy that gives your business the best chance of success. Through our range of Strategic Planning Services, XLR8 Marketing can help you:
- Define your business vision
- Identify your strengths and value proposition
- Determine your marketing and channel strategy
- Consider your key priorities for success
Is your business achieving its full potential? This service looks at your existing sales, marketing and channel activities and their alignment with your business vision and growth aspirations. We benchmark your current capabilities and provide recommendations to leverage your differentiators and maximise your business assets.
Business Planning Workshop
Do you have a clear business vision? This facilitated workshop with your leadership team enables you to define a clear business strategy based on your strengths, capabilities, opportunities and aspirations. At the end of the workshop, you will have a documented report with a clear and detailed action plan of how to implement your vision.
Marketing Planning Workshop
How can you achieve your business vision? This facilitated workshop considers the marketing strategy needed to achieve your vision. It reviews your target markets and core propositions and the different approaches you could apply to take your solutions to market. At the end of the workshop you will have defined your marketing approach and be ready to build a detailed marketing plan.
Channel Planning Workshop
How can you build and activate an effective partner network? This facilitated workshop considers your channel potential and defines a strategy for channel development and partner recruitment. At the end of the workshop you will have a documented report with recommendations to accelerate partner recruitment and an action plan of how to implemant your channel strategy.
Marketing Strategy and Plan
How do you put your plan into action? This service provides you with documented plan of your overall strategy and the specific marketing tactics to be employed to grow your business. We provide a detailed and costed plan which enables you to budget for your marketing activities and estimate the return your investments should deliver.