XLR8 Marketing’s Telemarketing Service enables you to engage contacts in a focused and targeted way, to qualify interest in your organisation’s products and services.
Through a structured approach to understanding and leveraging customer value propositions, using experienced marketing and telemarketing resource, XLR8 Marketing applies its proven methods and experience to:
- qualify awareness of your proposition/event and develop relationships with target prospects to gain account intelligence
- establish lead development conversations for your proposition or event and drive agreement to the campaign call to action(s)
- liaise with your sales team to enable timely action follow-up with the target contacts
Our TeleMarketing Service is designed to accelerate results and is based on delivering a tried and tested approach for companies looking to take technology or consulting solutions, products and services to market.
Service scope includes:
- Set-up and delivery of the telemarketing campaign, with advice and guidance to maximise the campaign success
- Preparation of campaign messaging and collateral to establish awareness and build credibility with target companies
- Verification of target audience – contact validation/ correction and prioritisation of target organisations as defined, including cleansing of “bounce-backs”
- Telemarketing approach to contacts supported by personalised emails to establish interest in the event/ proposition and gain agreement to the next action
- Identification and profiling of additional/ alternative decision maker contacts and new departmental contacts to whom the event/proposition could be relevant
- Strong collaboration with your internal team to ensure joint efforts are maximised
- Identification of leads and opportunities through business decision maker conversations
- Provision of documented conversation summaries (lead sheets)
- Feedback and activity reporting – review of activity and results against campaign metrics
Our Telemarketing service is provided within the context of our end to end capability to design, develop and deliver marketing services in a joined up and coherent way and is often applied in parallel with our Digital Marketing Service to deliver very targeted qualification calls to online visitor contacts.