Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s organic search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from that search engine whether it be from Google, Bing or Yahoo.
With the exception of direct traffic, where visitors type in your website address or brand name, organic search traffic is amongst the highest quality traffic that comes to your website. This is especially true if the search terms that buyers have entered are based on a search for solutions to problems that you can address.
Most importantly for B2B companies that provide complex solutions with long sales cycles it is widely acknowledged that buyers are actively researching for solutions by conducting their own research online. It is vital therefore that you get in front of prospects further up in the buy cycle.
As prospects are actively seeking solutions to problems you can solve for them, the further up in the buy cycle you can reach them, the more you can raise that awareness early on, the bigger pool of prospects will come to your website and engage with you.
We provide a complete portfolio of SEO services designed to support you depending on where you are with your digital marketing strategy. We can help you drive more traffic and leads from organic search. We research keywords and track its progress, provide clear recommendations in order to optimise your website and depending on the level of service, we implement those changes.
We measure the impact of these SEO efforts on your traffic, leads, and revenue.
Our SEO services include:
- Technical SEO Audit
- Competitive Analysis Review
- SEO Audit as part of a wider Digital Marketing Assessment
- Keyword Analysis and Recommendations
- Page Optimisation
- Content Creation and Repurposing
- Content Syndication
- Link Building – Research and Acquisition
- Reporting & Analysis