As a dedicated team of IT sector specialists, each with a minimum of 15 years’ experience in their area of expertise, XLR8 Marketing consultants have supported many facets of the IT sector as it has evolved, from platform technologies (such as Client/ server, SOA, Microsoft stack, SaaS), through information management solutions (such as BI, EDRMS, DAM and Collaboration), to business applications (CRM and ERP).
Our consultants have experience of providing a range of roles within IT sector organisations – both SEM and Enterprise, including Marketing Manager, Marketing Director, Sales Manager, Alliance Director, Account Director, Business Manager, Telemarketing Manager, Telemarketing Executives. We therefore have a deep appreciation and practical experience of delivering joined-up sales and marketing solutions.
We support all types of IT companies from start-up software developers, VARS, IT solution providers, Global IT Services companies, through to major software authors supporting their channel marketing strategy and partner marketing initiatives.
Client engagements vary in scope dependant on the expertise, resources and maturity of the client business. For example, a start-up ISV may be looking for a complete marketing service from defining the channel model and go-to-market strategy, through developing their website and supporting content/collateral, through to events, demand generation campaigns, vendor management and lead nurturing. We also enable this type of partner to become more self-sufficient over time, implementing their CRM solution, identifying skills gaps and helping them to develop/ recruit in-house capability.
With other, often larger, more mature organisations, we work collaboratively with their in-house team to provide supplementary skills and resources, for example to deliver an event or run a market planning workshop.
We can provide individual marketing services and complete marketing packages and are also able to deliver bespoke project-based services to meet a client’s specific requirements.
about XLR8 Marketing client case studies.