As a dedicated team of Business Services and Technology sector specialists, each with a minimum of 15 years’ experience in their area of expertise, XLR8 Marketing consultants have supported many facets of these sectors as they have evolved. For example in the IT sector, we have supported clients as technologies have evolved through platform technologies (such as Client/ server, SOA, Microsoft stack, SaaS), information management solutions (such as BI, EDRMS, DAM and Collaboration), through to business applications (CRM and ERP) and Cloud/“as a service” applications.
Our consultants have experience of providing a range of roles within these types of organisations – both SME and Enterprise, including Marketing Manager, Marketing Director, Sales Manager, Alliance Director, Account Director, Business Manager, Telemarketing Manager, Telemarketing Executives. We therefore have a deep appreciation and practical experience of delivering joined-up sales and marketing solutions.
A key strength for XLR8 Marketing is an understanding of complex, enterprise level propositions, requiring specific account-based marketing tactics and the ability to deliver a joined up approach to marketing. We have clients who sell high value solutions directly to end users and also clients who are manufacturers/distributors of product components integral to a partner solution, who go-to-market via a partner channel in a “sell-through” model. We support all types of business services and technology companies from start-up software developers, VARS, IT solution providers, Systems Integrators, Global Services companies, through to major software authors supporting their channel marketing strategy and partner marketing initiatives.
Client engagements vary in scope dependant on the expertise, resources and maturity of the client business. For example, a start-up company may be looking for a complete marketing service from defining the channel model and go-to-market strategy, through developing their website and supporting content/collateral, through to events, demand generation campaigns, vendor management and lead nurturing. We also enable this type of partner to become more self-sufficient over time, implementing their CRM solution, identifying skills gaps and helping them to develop/ recruit in-house capability.
With other, often larger, more mature organisations, we work collaboratively with their in-house team to provide supplementary skills and resources, for example to deliver an event or run a market planning workshop.
We can provide individual marketing services and complete marketing packages and also offer bespoke project-based services to meet a client’s specific requirements.
about XLR8 Marketing client case studies.