Benchmarking the Effectiveness of your Sales Capability

The smallest of changes can have the biggest impact on your organisation’s sales effectiveness.

The cost of competing for business can be so great that it is vital you give yourself the best chance of winning.  Gaining insight into the effectiveness of your sales and marketing capability is a key step to improving your sales success.

As a full service marketing agency working with technology companies, we collaborate closely with our client’s sales and marketing functions.  With an outside eye looking in, we provide an external insight into our client’s sales and marketing effectiveness and share our observations and recommendations where we believe improvements can be made.

Whilst presenting our observations, internal stakeholders often have different views as to their organisation’s sales and marketing capability and this all too often puts the brakes on implementing a change programme.

A Get to Great ™ assessment eliminates these issues by giving the customer the tools to determine their own issues, gaps and resolution path against these proven benchmarking models.

By delivering the Get to Great™ benchmarking methodology, XLR8 Marketing uses best practice models to enable organisations of any size to assess the gaps and identify remedial actions in key areas of sales capability, quickly and effectively.

Assessments are delivered as a one day interactive workshop, led by our expert facilitators who are acknowledged subject matter experts in the technology sector.  The assessment drives actions to deliver a performance step-change in line with the agreed goals, typically improved sales revenue and margin, increased win ratio and reduced timescales and costs.

Desired outcomes are identified quickly and cost-effectively, under the guidance of the facilitator, providing a comprehensive report of detailed findings, conclusions and recommendations, including contributor and facilitator commentary, prioritised action plans and targets.

Progress and success are measured by repeating the assessment at agreed intervals, clearly demonstrating progress towards the operational goals set by the leadership team.

Only organisations that are truly sales ready will achieve optimal sales effectiveness.
So what does your organisation need to do to be sales ready…?

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